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We respect your privacy and are committed to protecting your personal data. This policy explains exactly what we collect, why we collect it, and how we keep it safe.
When you visit, browse, or make a purchase on asbaab.pk — Pakistan's Electronic Wholesale Hub — we collect certain information to provide you with a smooth, secure, and personalised shopping experience. The information we collect falls into two categories:
A. Information You Provide Directly
B. Information Collected Automatically
We only collect information that is necessary and relevant to providing our services. We do not collect sensitive personal data such as national ID numbers, biometric data, or financial account passwords.
We use the information we collect for specific, legitimate business purposes only. Here is a transparent breakdown of every way your data is used:
| Purpose | How Your Data Is Used |
|---|---|
| 🛒 Order Processing | To confirm, process, pack, and deliver your orders. Your name, address, and contact details are essential for fulfilment. |
| 📞 Customer Support | To respond to your queries, resolve complaints, process return or exchange requests, and provide after-sale support. |
| 💳 Payment Verification | To verify and confirm payments, process refunds, and maintain accurate financial records for each transaction. |
| 📧 Order Communications | To send order confirmations, shipping updates, tracking information, and delivery notifications via WhatsApp or email. |
| 🔐 Account Management | To create and manage your Asbaab.pk account, authenticate logins, and maintain your order history and preferences. |
| 📈 Website Improvement | To analyse user behaviour, identify popular products, improve navigation, and optimise the overall shopping experience. |
| 📣 Marketing (Optional) | To send promotional emails, product updates, or special offers — only if you have explicitly opted in. You can unsubscribe at any time. |
| 🛡️ Fraud Prevention | To detect and prevent fraudulent transactions, fake orders, identity fraud, and abuse of our platform's policies. |
| ⚖️ Legal Compliance | To comply with applicable Pakistani laws, tax obligations, and respond to lawful requests from regulatory or government authorities. |
We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects on you as a customer.
We treat your personal information with strict confidentiality. We do not sell, rent, or trade your personal data to third parties under any circumstances. However, limited sharing is necessary to operate our business:
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Below is our data retention schedule:
| Data Type | Retention Period & Reason |
|---|---|
| 📦 Order Records | Retained for 5 years from the date of order for accounting, tax compliance, and dispute resolution purposes under Pakistani law. |
| 👤 Account Information | Retained for the duration of your active account. Upon account deletion, personal data is removed within 30 days except where legally required. |
| 💬 Support Communications | Retained for 2 years from the date of last communication for quality assurance and dispute resolution purposes. |
| 📊 Analytics & Usage Data | Aggregated, anonymised analytics data may be retained indefinitely. Individual-level browsing data is retained for 12 months. |
| 🍪 Cookie Data | Session cookies expire when you close your browser. Persistent cookies are retained for a maximum of 12 months unless cleared by you earlier. |
| 📧 Marketing Preferences | Retained until you withdraw consent or unsubscribe, plus 3 months to process the opt-out request. |
When your data is no longer required, we securely delete or anonymise it so it can no longer be linked back to you as an individual.
Asbaab.pk uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how our website is used. Here is a full breakdown:
| Cookie Type | Purpose & Details |
|---|---|
| 🔧 Essential Cookies | Required for the website to function. Enables your shopping cart, login session, and checkout process. Cannot be disabled without breaking core functionality. |
| ⚙️ Functional Cookies | Remember your preferences such as language, currency, and recently viewed products to provide a personalised experience. |
| 📊 Analytics Cookies | Used by tools like Google Analytics to collect anonymised data about how visitors use our website — pages visited, time on site, and traffic sources. This helps us improve the platform. |
| 📣 Marketing Cookies | Used to deliver relevant advertisements on third-party platforms (e.g. Facebook, Google). Only active if you have consented to marketing communications. |
| 🛡️ Security Cookies | Help detect and prevent fraudulent activity, protect against CSRF attacks, and secure your session when logged in to your account. |
You can control cookie preferences through your browser settings. Disabling essential cookies may prevent some parts of the website from functioning correctly. For instructions, visit your browser's help documentation.
As a user of Asbaab.pk, you have the following rights with respect to your personal data. You may exercise these rights at any time by contacting us:
Request a copy of all personal data we hold about you. We will provide this within 14 business days of your verified request.
Request correction of any inaccurate or incomplete personal data. You can update most information directly from your account settings.
Request deletion of your personal data ("right to be forgotten"). We will action this within 30 days, except where retention is legally required.
Request that we limit how we use your data in certain circumstances, such as while a dispute or complaint is being investigated.
Request your data in a structured, machine-readable format so you can transfer it to another service provider if you wish.
Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting our support team directly.
To exercise any of the above rights, please email us at info@asbaab.pk or contact us via WhatsApp at +92 345 1144664. We will verify your identity before processing any data request to protect your security.
Protecting your personal data is a top priority at Asbaab.pk. We implement industry-standard technical and organisational measures to safeguard your information against unauthorised access, alteration, disclosure, or destruction.
Our website may contain links to third-party websites, social media platforms, and embedded tools. These include but are not limited to:
Asbaab.pk is not responsible for the privacy practices of third-party websites or services. Once you leave our platform, this Privacy Policy no longer applies. We encourage you to review the privacy policy of any third-party site you visit.
Asbaab.pk is a commercial eCommerce platform intended for use by adults. Our services are not directed at children under the age of 13, and we do not knowingly collect personal data from minors.
If we become aware that we have inadvertently collected personal data from a child under the age of 13, we will take immediate steps to delete that information from our records. If you believe a child has provided us with personal data, please contact us at info@asbaab.pk immediately.
Individuals between the ages of 13 and 18 should only use our platform with the knowledge and consent of a parent or guardian. By placing an order, you confirm that you are at least 18 years of age or have parental consent to make the purchase.
Asbaab.pk reserves the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technology, legal requirements, or regulatory obligations.
The current version of this Privacy Policy is always available at asbaab.pk/privacy-policy. Previous versions are available upon request by contacting our privacy team.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to reach out to us:
We aim to respond to all privacy-related requests within 5 business days. Complex requests such as data access or deletion may take up to 14–30 business days to fully process.
Our team is here to help you understand how your data is handled and to honour any privacy request you make.
FREE SHIPPING
Carrier information.
ONLINE PAYMENT
Payment methods.
24/7 SUPPORT
Unlimited help desk.
100% SAFE
View our benefits.
FREE RETURNS
Track or cancel orders.
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